Encik Marzuki Mohamad
Senior Business Development
Incorporated in early 2011, Virtual Instrument & System Innovation Sdn Bhd (VISI) is an engineering system developer and integrator company. We build customized engineering solutions based on specific and individual user requirements and specifications. To date, we have built and deliver various industrial automation, remote monitoring and test & measurement systems nationwide.
Our core competency is focusing on utilizing software and hardware tools from National Instruments (NI). With these skills and competency, VISI has successfully penetrated into several key industries including Marine & Offshore, Manufacturing, Aerospace, Energy and Research & Development.
Mr Adam Yee,
Senior Vice President & Head of Digital Industries Siemens Malaysia Sdn Bhd
Mr Adam Yee currently spearheads the Siemens Digital Industries Operating Company in Malaysia as its Senior Vice President & Country Head. He oversees marketing strategy and business development work through the implementation of various frameworks to improve the company’s sales and marketing approach. Adam has been with Siemens for the past 17 years, specializing in the electrical and manufacturing segments before moving up the higher management order. Adam had honed his skills both at the frontline and back-end of the sales trade and contributed to the strategic development of customer network.
Siemens Digital Industries in Malaysia is one of the most diverse organizations focusing on automation system and solutions, and digitalization. It has currently two branch offices in Penang and Johor Baru, one service centre in Klang, as well as sales and service representatives in Sarawak and Gebeng, Pahang.
Under Adam’s leadership, the business has doubled in revenue growth over the past four years between 2014 and 2018. With his strong interest in serving the industrial community. Adam strives to forge Industry 4.0 ahead for the discrete and process industries that count F&B, chemicals and automotive, together with partners and customers. Among the efforts are to develop a customers’ experience centre to showcase Industry 4.0 Innovation in Petaling Jaya and Penang, and to introduce the SIRT 4.0 training program for the upskilling and reskilling of workforce. In developing local expertise for the long term, collaboration will be carried out with HRDF, universities and training centres nationwide.
As the market leader in automation, Adam hopes to continue pushing for new technologies such as the Zero.One manufacturing design consultancy tool for the readiness assessments of SMEs’ plants. The Mindsphere application, Siemens very own cloud-based IoT platform, exemplifies yet another new technology with powerful data capabilities that has since been rolled out into the market.
Dr. Chua Wen-Shyan
Head, Malaysian Smart Factory
Selangor Human Resource Development Centre
Dr. Chua Wen-Shyan is currently the Head of Malaysian Smart Factory 4.0 (MSF 4.0) part of Selangor Human Resource Development Centre (SHRDC), a not-for-profit training and talent development centre established by industry and government in 1992 to appropriately skill Malaysians for a sustained and addressable pool of high impact talents for industry.
He obtained his Ph.D. in Control Systems Engineering and B.Eng. in Mechatronics Engineering from Monash University Malaysia. His key area of expertise is Control and Automation Systems, Fault Detection and Identification (FDI), and Predictive Maintenance Strategies, widely used in Industry 4.0 applications.
He is actively involved in the IET Control and Automation Technical Professional Network as a committee member and have organized various technical sessions for the community under the theme of control and automation for Industry 4.0. He is also an active member of the Industry Advisory Panel (IAP) of Monash University Malaysia in the Mechatronics Engineering Department.
At MSF 4.0, Dr. Chua and his team are focused on delivering hands-on and competency-based training programs to support workforce and talent development in the fields of IoT and smart factory.
33 Years of Championing SME Development
Small and Medium Enterprises Association of Malaysia (Persatuan Pengusahaan - Pengusahaan Kecil dan Sederhana Malaysia) was registered on 12 November 1986 with the Registry of Societies Malaysia. As Malaysia’s first association of SMEs, we continue to champion the development of SMEs in Malaysia.
SAMENTA has been steadily bringing members to global standards by:
- Exploring new export markets
- Creating business opportunities
- Widening network
- Recognising excellence, and
- Establishing partnerships for technical cooperation.
In 1986, the founding members of SAMENTA were mainly SMEs that made up the supply chain of Malaysia's vibrant semiconductor industry. Since then, whilst our membership has diversified, we have stayed true to our roots, with members mainly from the engineering, industrial and manufacturing sectors. Since 2002, SAMENTA has organised and participated in over 100 trade missions, trade fairs, business matching and other trade programmes around the world, working with government bodies, trade promotion organisations and other like-minded non-governmental organisations.